For the past three years, when peers of Australia's former Liberal Party leader Peter Dutton were grilled over his divisive persona, they'd often profess his celebrity status in the north.
"Peter is one of us… He's very popular in Queensland," said the leader of the Nationals, the Liberal's coalition partner, earlier this year.
But on election night, it was Dutton's home state that delivered Labor its election win, with the red landslide ousting the veteran MP from his own seat of Dickson.
While votes are still being counted, Labor could pick up as many electorates in Queensland as it did across every other state and territory combined.
And that's thanks, in no small part, to a new bloc of young voters and women who are disillusioned with the Coalition, and attribute the party's emphatic loss to the "Dutton effect".
As 65-year-old coalition voter Sue, who didn't share her last name, bluntly puts it: "This is where [Dutton's] from… People know him and they don't like him."
Losing the heartland
The Moreton Bay region, about an hour north of Brisbane, is supposed to be Dutton heartland. Before Australia's federal election on 3 May, all three seats here were Liberal-held – though only by small leads, with Dutton's electorate of Dickson having the narrowest in the state.
Dutton's family have deep roots here, with his dairy farming great-grandparents having settled in the area in the 1860s.
When he first entered parliament 24 years ago, the region was made up of urban pockets and industrial estates surrounded by swathes of semi-rural land. Not quite metropolitan or rural, is how the former police officer described it in his maiden speech as MP.
Now Brisbane is one of the fastest growing cities in Australia, and these outer northern suburbs are one of the main places it is squeezing people in. Residential development has exploded, and more families, priced out of locations closer to the city, have moved in to Moreton Bay.
Full of the "quiet Australians" Dutton said would deliver him the election, outer-suburban neighbourhoods like these were at the heart of the Coalition's strategy.
The average household in Moreton Bay earns less than both the state and national average, with many of them relying on the health, trade and hospitality sectors for work. The Coalition hoped promises to cut fuel expenses, improve housing affordability and back small businesses would woo voters concerned about the cost of living.
Many Moreton Bay residents, like campaign volunteer Kenneth King, also felt Dutton's links to the area would give them a boost.
"I've known Peter Dutton for a lot of years," the Dickson local told the BBC on polling day. "He's always been someone of high character, serious about effective policies and a lot of empathy for ordinary Australians."
"He's very well respected in the community… People know him."
But there's a difference between being well known and well liked, says Aleysha, a swing voter in the neighbouring electorate of Petrie, who declined to give her surname.
"I don't know whether he appeals to the everyday person," the 26-year-old nurse says. "He doesn't put himself in the people's shoes."
Her vote over the years has gone to a range of parties from right across the political spectrum – except the Greens, she adds with a quick laugh.
"I don't sit with any party. Being a Christian, it's whatever party aligns closest to my values," she says, adding that the future of her two young children is the other major consideration.
This election, that meant her vote went to Coalition incumbent Luke Howarth, who she knows personally from her church.
But while she's praying for a miracle, with the final votes still being counted, she's not surprised to find Howarth may be on his way out.
She says Labor ran very visible campaigns in the area, but tells the BBC that it was driving past the image of Howarth and his leader on billboards which stuck in her mind.
"Unfortunately I think that's what did it," she says.
"Peter Dutton's face behind him was a huge turnoff – for me personally too."
Sue, who lives in the same electorate and is generally a conservative voter, says this election she was torn at the ballot box.
"I had a huge hesitation over it," she says. "I don't like Albanese; I think he's like, weak.
"[But] Dutton's an unattractive personality… He thinks he's presenting himself as strong, but he presents himself as a bit of a bully."
"Way back when, he seemed like a really good local member, but as he climbed the ladder, I don't know, something changed."
Ultimately Sue also voted for Howarth – and she's similarly convinced Dutton lost him the seat.
"I spoke to a few friends… some did change their votes because of Peter Dutton," she says. "People, rightly or wrongly, aligned Dutton with Trump. And that's very negative for just about any sane person."
Many of the constituents the BBC spoke to stressed they did not want American style politics here.